Our Services

International business is risky but yet can be very lucrative. At Ibereffect we understand that our expertise is an invaluable resource for the achievement of your objectives. We provide you hands-on advice and unlike many consulting firms do not step out of the picture, as we support you from the early inception up to and beyond the achievement of your business objectives, through highly skilled, multi-lingual consultants experienced in international trade and business development.

We assist you in the assessment and management of risks associated with the entrance of a new market, and identify areas for growth and expansion. Specializing in markets that are difficult to penetrate and offer substantial rewards, our focus remains on helping clients to achieve their international business objectives efficiently, cost effectively and with minimal red tape. To facilitate a full range of consultancy services within the ambit of international business development, we provide the following core services that can be tailored to any stage of internationalization.

Market Entry Strategy

Using local knowledge and our global resources we expedite the entry of a business into a market. Our experienced consultants can assist with: market selection, market surveys; entry and strategic marketing plans; feasibility studies, product suitability assessments; packaging suitability and pricing strategy.

Offshore/Outsourced Marketing Services

Ibereffect can expedite your entry into a market by assuming full responsibility for the marketing of your goods and services. We work in collaboration with export departments or independently on a contract or retainer basis. The result is a faster and smoother entry into offshore markets.

Partner and Personnel Searches

Ibereffect can advise you on how to best be represented in the target markets, whether by a joint venture partner, distributor or agent, and source and contract appropriate candidates. We can recommend the commercial terms of appointment and assist with the negotiations to conclude the terms of engagement and further performance monitoring.

Representative Offices

We set up and maintain branded representative offices of offshore companies seeking an immediate and branded presence in a market. We assume responsibility for the location selection, the recruitment of staff and necessary authorizations.

Turnkey Project Management

With a professional network of consultants and strategic partnerships, Ibereffect has the ability to manage any project on a turnkey basis, including monitoring, control, execution, commissioning and sub-contractor selection to international standards.

Market Research Services

Ibereffect provides quantitative, qualitative and secondary research, as well as competitive intelligence studies, to meet the needs of any organization.

Quantitative Market Research

Ibereffect provides end-to-end customized quantitative market research services including research design, data collection, analysis and reporting.

Qualitative Market Research

Our qualitative research supports both B2B and B2C studies. Our qualitative experts are experienced in both in-depth interviews and online qualitative studies.

Secondary Research & Competitive Intelligence

Ibereffect takes a multi-tiered approach to data collection for secondary research and competitive intelligence studies.

About us

More than ever companies are looking to globalize and pursue international business strategies outside their traditional markets. Entering or expanding international markets is expensive, time consuming and complex without the necessary expertise and networks. Ibereffect offers a complete range of business services on the European market to assist clients to enter new markets in a smooth, fast and cost-effective way. Our mission is to facilitate the expansion of international business services and operations.

We cover all major European territories, including Germany, the Netherlands, United Kingdom, Ireland, Italy, France, Scandinavia, Spain and Portugal and we operate in every major industry across the European continent. Access to our global network and contact base helps us to expedite your international business objectives professionally and cost effectively. Through our network with country specific expertise we can facilitate the complete range of services necessary to conduct business across European borders, all coordinated from our central offices in Madrid, Spain.

Corporate & Business Development


IT & Technology


Interim Management


Marketing & Market Research


Startups & Exponential Growth




The Team

Our consultants are drawn from industries and disciplines as diverse as Corporate Banking, Finance, Engineering, Marketing, IT, Executive Management, Business Development, Startups, Telecom, Interim Management and Gambling, our global network of highly experienced specialists provides you with an exceptional service to help you build successful and enduring relationships with your clients.

Sander Hoogendoorn


Sander Hoogendoorn is an accomplished multilingual interim manager and management consultant with over 20 years of professional experience in project management and business development in various European countries in multiple industries, such as telecom, public administration, internet startups, housing, media & entertainment and gambling. Sander is fluent in English, Spanish, Dutch and German.

Satt Singh

VP Business Development

Satt Singh is an International business and trade expert with more than 15 years of experience representing various SMEs and multinational companies. Prior to joining Ibereffect, Satt worked for various International banks, software startups in Europe and a global business consultancy firm in Singapore, where he was involved in strategic consultancy projects, project marketing, and commercial transactions.

Francisco Bañobre

Consultant UK & Ireland

High performing and results oriented sales and marketing executive with +15 years’ experience in leading multinational companies, with a proven track record in sales, developing business directly and with channel partners. Born in the UK, studied in Spain, worked in London, Dublin, Madrid and Barcelona. He speaks fluent English and Spanish, and has conversational level in Portuguese and Italian.

Fernando Cruz

Consultant North America

An accomplished bi-cultural management consultant and international sourcing advisory executive with over 20 years of experience in corporate & business development and strategic partnership advisory, who has led engagements involving clients in Europe, North America and Latin America. Fernando has also been engaged extensively in Interim Management roles as CEO, CIO and CDO (Chief Digital Officer).

Contact Us

Want to know more about how Ibereffect can help you enter a new market or develop new business? Please drop us a message and we will get back to you as soon as possible. Or call us directly, and we will be happy to talk with you.

Main Office:

North American Office:

  • 172 Forest Hill Drive, (N2M 4G3) Kitchener Ontario, Canada
  • +1 519 497 0568